You spend SO MUCH time in product marketing working on launches.
Organizing, write positioning, setting goals and most of all: wrangling people on your team to do their part.
You do all this, and yet...after your launch you’re not always clear on the impact. Your management team wants an update. You know you worked really hard on the launch, but how do you present ROI?
That’s why I made this course.
In my 7+ years in startup marketing I’ve managed over 60 product launches. Everything from small customer announcements to launching brand new products on stage in front of five thousand people.
So I’ve developed a framework for how to go-to-market. Whether it be a new feature, a solution or a completely new product, I use this framework to save myself the stress AND focus on the right launch goals.
In this course, I’ll teach you my framework. You’ll learn how to plan your launch, set appropriate goals, get your team rallied behind the launch and how to do this every time you go-to-market (even if that’s once a month).
Because here’s the thing about launches that no one else is talking about: when managed correctly, they can help you hit your company's strategic goals this year. No matter what stage of growth your startup is in, I’m going to teach you how to implement this framework so you can grow your business.